Showing posts with label art shows. Show all posts
Showing posts with label art shows. Show all posts

Thursday, September 15, 2011

Inspiration Thursday! Defining Vacation.

We just got back from vacation. A lovely vacation complete with a swimming pool, views of the water, walks on a deserted beach, kayak exploration, fresh seafood and sunsets beautiful enough to bring tears to your eyes. For many people I know, "vacation" means going to the beach: you pile your family into a car, you drive to the beach and you enjoy the sunshine. Period. I can't say, however, this was my experience growing up. Vacation - in my family - involved three possible scenarios.

The first scenario was a trip to Tennessee via Kentucky to visit family. Twice a year we'd pile into a car - a ~tiny~ Toyota Tercel in my teen years - and drive 12 to 14 hours on roads like the "Purchase Parkway" past "the castle" to spend at least two weeks at my grandparents farm. In Hornbeak. West Tennessee.

Those vacations were usually spent rowing on the lake behind my grandparents house, lassoing the Tennessee Walkers for some wild rides or roaming the fields or gardens that made up the farm. Occasionally we'd walk into the woods and swing on the swing my father put up for my grandmother. We'd stand at the top of the hill and pull our legs up to swing down the hill and oh so high on the other side. This is where I learned about "frog gigging", crafting a barbecue pit, had a wrestling match with a barbed wire fence that left a scar, and learned the importance of wearing shoes in copperhead country. At night we kids "performed" shows for the adults, sang around the piano or playing a deadly game of Chinese Checkers with my grandmother - the queen of Chinese Checkers. One memorable year, a little Shetland pony lived outside the window of my bedroom calling to me in the morning to get up and come out and play. This was most often my family's definition of vacation.

The second scenario was the working vacation. Mama was an artist who did shows up and down the East Coast. A "show" could be defined as an outdoor arts festival (with lightening, wind and rain), a museum exhibit or a convention floor fair with a 100,000 person gate. Again, we piled people, luggage, stock, display cases and a booth into or on top of that little Toyota Tercel and drove off to some far away place. We'd talk our hearts out trying to sell Mama's wares, answering questions like, "Are they made of fudge?" and, "How does she MAKE them?" knowing we'd all be richer for those sales if we could keep them talking long enough for Mama to close the deal.

And after the show was done, the booth taken down and whatever stock was left packed back into - or onto - the car, the treat would come. Mama would always find a way to do something special like taking us to a movie or spending a couple days exploring the area on our way home. Once, right before my sophomore year in high school, she took me on a shopping trip in the local mall where I got a raspberry beret a la Prince. I felt so wicked! Thankfully, Mama never fully understood what that was all about... or maybe she did?

The third scenario was an extra special treat. It was a "vacation" where we didn't visit family and we didn't have to work. Our sole purpose was to see something new and exciting, to stay in a hotel room and eat out - all things very exotic on my father's college professor salary. Mama would save up and find deals to make these trips. I can count these vacations on my fingers they were so rare. They were incredibly special and shaped our lives in ways my parents may have intended, but may not have imagined. One of these trips was a visit to DC when I was about eight. Standing behind their bench seat of our Buick LaSabre (prior to seat belt laws), I told my parents I'd work and live on Embassy Row when I grew up. And I did.

So no. We didn't go to the beach and spend a week on the water. We didn't pull out the beach chairs and pails, coolers and umbrellas. I only saw the ocean twice before my 20s and one of those times was in December (after a show).

This "going to the beach" thing is still new to me. I'm learning not to feel guilty with the luxury of it all. My constant is that just like my Mama, I save, find deals and work to make it the best adventure ever - or at least to feel like it is in the moment. And though "vacation" is defined differently than it was when I was a child, it's an adventure still. And that's a tradition I intend to treasure.

Tuesday, September 7, 2010

Working Tuesday: Selling your creations - Shows


Note: This is part 3 of a series called "Selling your creations." If you've missed parts 1 and 2, I'd encourage you to look back and catch up!

Another way to dip your toes into the marketplace is to sell your work through shows. This is where you physically go somewhere, set up a table - or sometimes an entire booth - and sell your wares directly to people.

A "show" can take many forms. Sometimes, your local mall or a regional festival will highlight artists in the community. Sometimes museums or local galleries hold shows. And sometimes there are shops that sponsor seasonal shows for artists associated with their shops. There are several street shows throughout the summer in the DC area if you search them out - you may have even been to one!

Some shows require that you go through a jurying process to check the quality of your work, and some don't. I'd suggest you stick to the juried shows because the quality is generally better overall and people come looking to spend a little more money at a higher quality show. I've taken my work to unjuried shows, set up my booth and watched while the person selling food down the way sells out while I work to sell one piece. Trust me on this. Juried is better.

It's also been my experience that any show worth doing will require a fee for you to rent a space. Although this takes from your bottom line, it generally means more money has gone into advertising and renting a good venue. And advertising and a good venue mean better customers for you. Because I don't have much in the under $10 range, I find that the more they charge to rent a space, the better the show for me.

Once you're in the "show circuit," ask other artists about other possible shows. You may have missed the deadline for this year's show, but you can ask the promoters to put you on the mailing list for next year's opportunity. Artists are generally happy to talk about what kinds of shows have been good for them and share experiences. Look for artists with products similar to yours in price and demand as that will help you get a better idea of whether your creations will sell in that type of venue.

And once you've booked a show, remember this is an opportunity to market your work in the future. Make sure you have a stack of business cards so that people who see your work can get back in touch with you. They may not have the money to buy today, but they might keep you in mind for Christmas or might want to tell friends about you. Put out a book to collect email addresses and start a mailing list. Let people who are interested in your work know where you'll be next or when you're having a sale. I've had customers come back to see me year after year just because they want to see what work I've developed from year to year - and to get something from this year's collection!

Next week, I'm hoping to talk to another artist about her experience with shows. Stay tuned for some real dirt on doing the show circuit!